What is GPTBot and should you let it crawl your site?
Every argument for and against, with a decision framework for ecommerce, media, and SaaS sites.
Coming soonWriting on AI bot traffic and SEO measurement.
The first posts land shortly after launch. In the meantime, here is the schedule. Subscribe to the RSS feed to get each one on the day it ships.
First post ships with launch, summer 2026
I'm publishing one piece a week for twelve weeks after launch, starting with the tactical stuff every marketer asks about first.
How to see if ChatGPT is reading your website.
Three methods compared, plus the limits of each one and which to actually trust.
Coming soonAI bot traffic: the new SEO blind spot.
Why every standard analytics stack misses it and what the gap costs you in practice.
Coming soonWhy Google Analytics does not show bot visits.
A walk through the IAB/ABC Spiders and Bots List and what to use instead.
Coming soonGPTBot vs ClaudeBot vs PerplexityBot: a marketer's guide.
Who they work for, what they index, how often they visit, and how to tell them apart.
Coming soonShould you block AI crawlers? A 2026 framework.
When to allow, when to rate-limit, when to block. Plus the SEO cost of each choice.
Coming soonHow to track AI bots in WordPress (three methods compared).
Plugin, edge worker, and log-file. Which one fits your setup and which one to avoid.
Coming soonTracking AI bots on Shopify: the merchant's guide.
What Shopify exposes, what it hides, and how to get a real per-URL crawl picture without log access.
Coming soonThe complete robots.txt for AI bots, copy-paste ready.
Every declared crawler, every vendor, with the reasoning for allow and disallow rules.
Coming soonWhat Cloudflare's bot data reveals about the AI race.
A year of public Cloudflare numbers, re-cut by vertical and by crawler.
Coming soonGEO versus SEO: what is actually different.
Cutting through the acronym soup. What changes, what stays, what is marketing noise.
Coming soonHow often does each AI bot crawl? A 48-day log analysis.
The first original research piece from Botsanalyser. Median hit rates, spikes, and the bots that showed up without announcing themselves.
Coming soon
Launching summer 2026. 546 on the waitlist.
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